Hannah Anderson is a social media strategist and agency leader with over a decade of experience helping global brands grow through creative content and influencer partnerships. She co-founded the award-winning agency Social Chain and now leads NewGen, working with clients like Pepsi, SEGA and Hasbro. Named one of Vogue’s Most Influential Women, Hannah is known for her fresh, authentic approach to digital storytelling.

Social Media: It’s Not That Deep

Hannah’s keynote is a refreshing antidote to the way social is often overcomplicated. In a landscape full of buzzwords, frameworks, and jargon-filled slides, this session cuts through the noise with a back-to-basics approach. Hannah shares why the most effective strategies aren’t buried in complex funnels or shiny strategy graphics, but in the fundamentals: showing up consistently, tapping into creativity, and applying a healthy dose of common sense. Expect a straight-talking, engaging session that challenges the myths around social media success and leaves you with practical, actionable takeaways you can actually use.